Design Essentials upholds a timeless approach to hair care that promotes beauty and health within sensible, intelligent products. Our brands never compromise quality, as we design products to be luxurious, nourishing and effective in addressing your specific hair care needs. Our holistic approach focuses on offering hair care systems that gently cleanse, deeply condition and intensely moisturize to revitalize your hair and scalp to create strong, vibrant hair. Our products are Designed with Every Strand in Mind.

Keracare is a professional conditioning hair system, offering the highest quality shampoos, conditioners and styling products on the market. Kera Care is especially designed to nuture, enhance and style your hair. Kera Care® Conditioning Hair Care System is a collection of high quality, innovative, professional hair care products designed especially for highly textured hair. Scientifically formulated and salon tested, our line of shampoos, conditioners and styling products provide the very best in conditioning and styling power. With these good-for-your-hair formulas, you can create and maintain any style your heart desires.

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In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.

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A rejuvenating collection of hair care products based on a unique botanical ingredient system. These botanically-enriched formulas bring back the silky, healthy shine nature gave your hair.

Silk Therapy Hair Care products work with the power of heat. Silk proteins are activated to penetrate and provide protection while improving the condition of hair for healthier hair with incredible shine.

Far Infra Red - Far Infra red is produced from CHI 44 ceramic in all CHI products and tools giving the user amazing performance with every product. CHI Products and tools penetrate deeper into the hair and the results speak for themselves. FAR Infrared is the longest frequency of the infrared spectrum; it is invisible to human eyes. Far-infrared frequency can penetrate up to 1 ½ inches (4 cm) inside of the skin as well as inside of the hair. Far Infrared is drying the hair from inside out due to its ionic charge and colors are penetrating deeper. Far Infrared is heating up objects (hair/brush) not just the air. The recent studies have also shown that it can increase the blood circulation and metabolism. It can also help to maintain our general health.

Nothing defines hair more than texture and shine. Rusk products allow you to shape and alter textures, adding both shine and definition, all while keeping the hair pliable and flexible, and most importantly healthy. Rusk products changes the way hair looks, feels and behaves, allowing you to create everything from funky, crazy undone looks, to sleek, controlled designs. All styling products are created to interact with each other to create texture with endless possibilities

Avlon Industries, Inc. is currently responsible for many of the most widely-used and efficacious hair care products on the market, including the well-known Affirm professional relaxer system, FiberGuard Conditioning Relaxer System, Ferm permanent wave products, MoisturColor professional hair color products and KeraCare Conditioning Hair Care System, a range of maintenance & styling products that professional stylists and consumers love.